 Today’s music fanbase is dominated by millennials. Unobjective, Snapchat-obsessed, meme-creating, selfish, revolutionary, naive, impressionable, think-we-know-it-all, broke but still find money to spend on stupid sh*t millennials. But we are going to emphasize the word in bold: impressionable, which is defined as “easily influenced because of lack of critical ability”. Many impressionable millennials still believe Beyonce writes her own music when her Lemonade album had 72 writers. When Chance The Rapper donated a cool $1 million to Chicago Public Schools, his impressionable fans’ reaction can be summed up by this one Facebook post:  Most of these unobjective, impressionable fans, looking at the world through Chance-colored glasses, are ignoring the typical Hollywood tactic. Celebrities make charitable donations all the time. Some would suggest that the tax credits they receive is the incentive behind it, but that is another argument for another day. In the “industry”, information gets out if someone wants it out. The celebs who make an effort to get media coverage for their charitable donations are looking for positive press. Chance’s monetary givings to CPS fits perfectly with his angelic image right now: he won a Grammy as an independent artist, references God frequently in his lyrics and, most importantly, his music targets preteens. It makes perfect business sense to donate an entity that affects preteens. This is the game that is played in the industry.
No one is saying Chance does not care about the children. You can even argue that a donation is a donation regardless of the motivation and reasoning behind it. Unless he can turn a bottle of Merlot into Ice Mountain water, can we slow down on the Chance is the second coming of God narrative? Simon Sinek once said “people don’t buy what you do, they buy why you do it”. It is fair to ask Chance “Why”. Photo from Chicago Tribune
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