President Donald Trump, at a woman empowerment panel on Wednesday (that’s like 50 Cent attending a Rick Ross album release party), said First Lady Melania Trump’s approval ratings are up, and he doesn’t know why. According to a CNN/ORC poll, 52% of people had favorable views of Melania, while her husband’s rating has slid down to 35% as of Tuesday. The Obamas’ approval ratings were equally high at the end of their second term, Barrack at 58%, Michelle at 68%. The reason for the Trumps’ difference in ratings? We have seen it on TV hundreds of times.
If you have ever watched one of the millions of episodes of Law & Order, you have probably seen an exercise of good cop, bad cop. After the interrogated sits in isolation for what could feel like an eternity, the “bad” cop comes in yelling and screaming and making threats. Then, the “good” cop calmly enters and with compassion tries to “help” and reason with the interrogated person. This is what Donald and Melania is doing with the public.
President Trump says (and tweets) whatever is on his mind, whenever and wherever he is. He angers and gets citizens roaring in protest. Like 2Pac, all eyes are always on him. Look over on the side and you see Melania Trump, who is soft spoken, polite, takes great care of their son Barron, and regularly speaks out about gender equality. As I mentioned earlier this week, the pendulum swings from end to end. The polar opposite of President Trump is going to get overwhelming support.
The Reid Interrogation Method was introduced in 1974. John E. Reid and his group of associates used three psychological principles: isolation, maximization and minimization. This would be the foundation for what is called the Good Cop/Bad Cop routine. However, psychologists have suggested that this is merely a manipulative tactic used by tyrants to get someone to say what they want them to say.
So, what are the Trumps trying to accomplish?
It could possibly be compliance from the citizens. Many people already feel isolated from their government. They feel that the politicians do not care about their interests and livelihoods. John Kozy says that America is an ”ordinary nation ruled by greedy, unjust and inhumane people”. There are millions who agree with him. In comes Trump with the maximization. His tweets, sound bites and leaked videos flood CNN, MSNBC and FOX. The media spins him to be a bigoted, racist and sexist Russian operative. Finally, Melania Trump is part of the minimization. She sympathizes with the ones her husband has offended. She gives speeches about woman empowerment. She flies back and forth from D.C. to New York to tend to theirr child. She is a loving figure the citizens can embrace and wrap their arms around. A sympathetic, teary-eyed speech in the future proclaiming that the Commander-In-Chief is not a bad person and then maybe President Trump does not look so bad after all.
Producer and author Bernie Brillstein wrote in his book It’s All Lies, And That Is The Truth, “good cop/bad cop means there’s two bad cops”. Manipulation is the name of the game here.
Photo from US Weekly